TBh Kevin you have well and truly shown yourself up with those last two posts, which are unnecessary and offensive.
This is where you show you don't have a clue, just because neutral is called neutral, it is still determined by Sony as to the colour temperature, i can assure you it is not neutral at all, these sets aren't calibrated. They are set up by Sony.
Even Warm 2 is bluer tinted than other manufacturers have warm 2 like Samsung for example.
A sweep of the (many) Viewing Modes and Scene selections revealed that once again Sony has chosen the Cinema scenes to provide the most accurate pictures to the industry standards. Sony take a different stance to the bulk of manufacturers and their usual colour temperature for the most accurate mode is generally higher than the average. The reason is simple, as they tend to favour ensuring having more blue energy in the text over red and green, where most manufacturers tend to do it the other way around with their Warm colour temps. If anything we prefer Sony’s approach as blue errors are more difficult to discern to the human eye. It does mean that the high tones look a little bleached but it’s more tolerable than green, yellow or red casts. As the charts below demonstrate, the Sony KDL-55HX853 continued this approach:
No need to speak to me how you have.