KJ: I tried moving the contrast down to 82. I then popped the WOW disc in just to make sure brightness wasn't affected. I had to move it up to 58-60 (from 52). I'm just not sure how lowering the contrast affects everything else (greyscale,gamma, color etc.). I watched a couple of episodes of Boardwalk Empire on Blu-Ray with the contrast at 82. To me, everything looked a little dimmer and I didn't see any real improvement in the picture. To be fair though, I wasn't satisfied with the picture at 95 contrast either. i can't put my finger on it, but there's something about my picture that's a little off.....and I think it has to be with the contrast. I can't get that "pop" I'm looking for. maybe I'm just being too picky, but I'm always looking for adjustments that may help.