Yeah that's me - the vendor got back to me quickly and told me to open a case with Sony tech support first - I guess so they have a way to make a claim for returning gear.
I'll call Sony tomorrow and see what they say. The vendor stated they are more than willing to do what they can, which is nice to hear.
I tried turning LED Motion on tonight. It did lessen the effect but only slightly. More importantly, it made the picture too dim for my tastes, so aside from an LED backlight kit, I'm out of ideas.
I have also seen posts about loosening screws, among other mechanical ideas, but then found this:
http://www.avsforum.com/t/1335205/flashlighting-will-it-get-better/30#post_20483347
I'm wondering if this is due to heat causing things to swell/contract with use, basically doing the same thing as loosening screws, reducing pressure, etc.
If this will eventually go away over time, maybe there is hope? BTW, my TV doesn't look quite as bad as the first pic in that post, but it is as distracting/disruptive to me.
I have to say, this is extremely frustrating. This is a bedroom TV, so it's not too critical, otherwise I'd be even more pissed about it.
I know the technology is different and there was no 1080p years ago, but I don't ever remember having problems this severe with picture uniformity and overall quality.
Especially from Sony! Don't get me started on my SXRD with it's 3rd optical block...
Are there any LED LCD sets out there that do not suffer from these problems? If I don't find a resolution, I will be returning this set for a completely different 40" set.
Recommendations would be appreciated.