I've been asking myself the same question over the years. Why is USA being deprived of the best models by TV makers? If there was an advice that Sony should follow is give customer the best possible product and forget about making lower quality BS. Seriously. Rebuild the damn reputation and go back to being number one already. I'm not a Sony fanboy or anything but I've always remembered Sony as being the best, and it pains me when I know that they are half-assing it here in the states. I mean, look at Apple, they charge a premium but it's pretty justifiable. I've had a Macbook for 4 years and not even a hiccup from the damn thing. I understand that they want to keep their product line short and sweet but common, Europe is seeing a 40" model of the HX850 model, why can't we have it here??? Final advice for Sony is Uniformity, please, please fix this problem for your TV's, not cool.