I've owned YSP 800, 1000, 1100, 3000, and now with 5100 and they're all amazing. Yes I'm biased but Yamaha makes the best sounding sound bars consistently pound for pound and I have no idea why would anyone mess with Vizeo's, Sony's, JVC's, Samsung's, Panny's when you can get any YSP's on ebay or craigslist for around $300 or less for a MSRP $1500 YSP 1100 or 3000. The only rivals to Yamaha's exists but you would have to spend at least $600+ for Atlantic Tech, Def Tech, Polks, Energy, Kef, B&Ws and it can get pricey over 1K for some of those.
So to answer your question for that ATS 1010 at costco is a no brainer but make sure you pair with any decent inexpensive power subwoofer. You can easily find used Velodyne's, klipsch, BIC, energy, etc whatever you can find for under $150 easily in your local craigslist. Velodyne should be 1st priority.