Originally Posted by Ron Jones
While it has been assumed for some time that Odemax would offer independently produced films at the start, I really doubt that they will be a success if that is all they have to offer for the first couple of years, especially given the high cost of the Redray player.
We don't know yet what is in the making and what might have changed in the last months. Just have to wait for announcements and launch.
Initially the RedRay player was only meant as a tool for filmmakers and not a consumer machine. Then Odemax came along. And after this combination was announced, a lot of other players came knocking on their door, from display manufacturers to VOD distributors that saw this as a possible solution to server their 4K products.
What is the results of that (if any) we don't know, but if it is something that will become popular, Red will have a big problem on their hands because they don't have the manufacturer capacity in their California Plant to produce Consumer goods the way a company like Sony can.
Which again will force them to outsource to China which will lower the price of the player significantly.
It was originally meant to cost $1000 (price now is launch price and will drop significantly later like all goods), and that is only $300 more than Sony's Player. And the Redray player is quite more advanced than the Sony player.
As for content, Sony Pictures umbrella also includes Columbia, Tristar, Screen Gems, plus distribution rights for Revolution Studios and some titles from MGM and United Artists. So this is a good starting point for potential source material and it has been reported (one such report is HERE
) that a Sony spokesman has said they are talking with other studios about distributing their titles in 4K. I wouldn't expect any further announcements from Sony concerning content until a press press release some months from now detailing the roll-out of the 4K distribution service.
We can do a lot of speculations on where 4K content will appear.
Sony obviously will have most 4K content available from the start, because they have been in the forefront of 4K movies to feed their 4K projectors and now TVs, even though I am surprised they haven't done more a long time ago.
We can also speculate on why they find it useful to build a 4K player to serve their 4K VOD network and sell it for $699 if the PS4 can serve the same function and have a lower price?
Sony is of course in talks with other studios to feature their 4K content on this network, but it would surprise me if any Hollywood studios would agree to join a network that served only one display manufacturers displays.
Such a thing would make the Studios enemies of all other display manufacturers and be a great hindrance for moving 4K forward.
I am quite sure that the Hollywood studios will take great care to not again lock themselves into some situation where their they will live with Sony as their overlord, they have quite enough experience with that from Blu-ray.
So any 4K VOD offerings from other Hollywood studios than Sony Pictures Group will have to find a way to offer 4K content on other platforms than Sony's (besides eventual 4K BD).
Then comes the question of the quality and type of compression codec Sony will use, and most important, the robustness of Sony's DRM, compared to other compression and DRM offers like RedRay.
Another "elephant in the room" that are seldom mentioned in connection to 4K content distribution and PS4 is what place the new XBOX will have in all this. Will the XBOX be a VOD server or not? We will hopefully get an answer to that May 21st, 2013.
In addition we see a move by the studios to start up their own VOD services, lately by Warner Bros. removing 1800 titles from Netflix to use as their basis for their soon to be launched VOD service Warner Brothers Instant Archives.
Interesting time for sure.