Okay, here are the settings I use for my 50" UT50.
Cinema ModeBasic Settings
Contrast: +90
Brightness: +49
Color: +48
Tint: 0
Sharpness: 0
Color Temp: Warm 2 (Calibrated to D65)
Color Mgmt.: Off
C.A.T.S.: Off
Video NR: Off
Aspect Adjustments
Screen Format: Full
HD Size: Size 2
H Size: Size 1
HDMI Settings
HDMI/DVI RGB Range- HDMI 1 & HDMI 2: Standard 16-235
Content Type - HDMI 1 & HDMI 2: Off
Advanced Picture
3D Y/C Filter: Off (Grayed Out)
Color Matrix: HD (Grayed Out)
Block NR: Off (Grayed Out)
Mosquito NR: Off
Motion Smoother: Off
Black Level: Light
3:2 Pulldown: Off
24p Direct In: 60 Hz
Custom ModeBasic Settings
Contrast: +84
Brightness: +56
Color: +48
Tint: 0
Sharpness: 0
Color Temp: Normal (calibrated to D65)
Color Mgmt.: Off
C.A.T.S.: Off
Video NR: Off
Aspect Adjustments
Screen Format: Full
HD Size: Size 2
H Size: Size 1
HDMI Settings
HDMI/DVI RGB Range- HDMI 1 & HDMI 2: Standard 16-235
Content Type - HDMI 1 & HDMI 2: Off
Advanced Picture
3D Y/C Filter: Off (Grayed Out)
Color Matrix: HD (Grayed Out)
Block NR: Off (Grayed Out)
Mosquito NR: Off
Motion Smoother: Off
Black Level: Light
3:2 Pulldown: Off
24p Direct In: 60 Hz
3D Cinema ModeBasic Settings
Contrast: +85
Brightness: +57
Color: +48
Tint: 0
Sharpness: 0
Color Temp: Warm 2 (Calibrated to D65)
Color Mgmt.: Off
C.A.T.S.: Off
Video NR: Off
Aspect Adjustments
Screen Format: Full
HD Size: Size 2
H Size: Size 1
HDMI Settings
HDMI/DVI RGB Range- HDMI 1 & HDMI 2: Standard 16-235
Content Type - HDMI 1 & HDMI 2: Off
Advanced Picture
3D Y/C Filter: Off (Grayed Out)
Color Matrix: HD (Grayed Out)
Block NR: Off (Grayed Out)
Mosquito NR: Off
Motion Smoother: Off
Black Level: Light
3:2 Pulldown: Off
24p Direct In: 60 Hz
System Menu Settings =>3D Settings
Auto Detect 3D: Auto 1
3d Signal Notification: On
2D => 3D Depth: Medium
3D Adjustment: 0
Left/Right Swap: Normal
Diagonal Line Filter: Off
AND THE MOMENT YOU ALL HAVE BEEN WAITING FOR....
White Balance via Service Menu. I've calibrated both Warm and Normal to D65 and this is the closest I could get.
Warm Color Temp Using Cinema Mode
R Cut 84
G Cut 6E
B Cut 65
R Drive EF
G Drive FF
B Drive 96
All Cut 84
All Drive FF
Normal Color Temp Using Custom Mode
R Cut 7F
G Cut 6A
B Cut 60
R Drive EF
G Drive FF
B Drive 97
All Cut 7F
All Drive FF
I don't think it really matter which picture mode you use as long as the primary adjustments are accurate, WB shouldn't change much. Keep in mind that WB controls are very TV specific so just because this is what make D65 on my TV with 329 hours on it (I just checked and it was 329:00

) doesn't mean your TV will be D65.