I spent time this last week tweaking calibrations because I removed my Sony S580 as my disc player. If you use that model, and possibly the S590, you may want to continue using my previous settings because it looked like it had blue push compared to the TV. This time around I calibrated using the AVS HD 709 mp4 files on a flash drive and played them back on the TV's built-in media player. I'm assuming the TV doesn't created any kind of color push and just plays back the files as they were created. Here are the new charts that show the changes and the settings that I ended up with.
For Cinema Mode you can see blue was lacking across the board based on the S580 calibration.
After tuning things on the TV directly, everything is evened out pretty well.
White balance settings for Warm (I use this with Cinema mode)
For Normal color temp, that I use with Custom mode I don't think I remembered to take a pre-calibration screen shot, but the post calibration is pretty good.
White balance settings for Normal (I use this with Custom mode)
And I also tweaked 3D calibration with Panasonic 3D active shutter glasses, other brands might vary for color accuracy. Before I had calibrated 3D off my HTPC using the AVS HD 709 disc, but that technically changes the output a little bit, so based off the PC's playback 3D used to look like this:
Now, based off the TV playback, white balance has been smoothed out from 30 IRE to 90 IRE.
I'll reiterate that I used Cool color temp for 3D because Warm and Normal are beings used specifically for Cinema and Custom picture modes. 3D glasses have a green tint to them so it's important to calibrate through the lens, while synced to the proper 3D frame. So you only want to use Cool when you're using your 3D glasses or you have a bit of green push due to the offset.
White balance settings for Cool with the intention of 3D viewing
If you happen to like the normal white balance more than the warm, or vice-versa, you don't have to use it with those picture modes. I don't think color temp has is affected by the mode just the gamma function. So feel free to use warm and normal with any of the picture modes and see what you like most for each mode.