I watch the tele in a moderate to dim room, sometimes turning the lights off for the "theatre" effect. I find @pathofNeo's settings just fine (first post in thread). Plasma tend to be darker than LED anyway but you get used to it. His settings def make the images pop - esp. in 1080i,/HDTV channel/and source is filmed in HD. Otherwise, anything different the plasma will show the image as crap. Sucks cause you have to keep flipping through the remote until you hit those sources (channels that have those features). You find 90% of channels aren't HD let alone source images that arent taped in HD either... grrrr. Anyway good luck.