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Sony Fail / Patent office mega fail

post #1 of 13
Thread Starter 
http://www.gametrailers.com/side-mis...ming-with-ads/



Quote:


Your gameplay is halted. An ad pops up. Gameplay resumes.

This could be a version of our gaming future if a recent Sony patent is put into use.

Credit a NeoGAF user with spotting the patent, which was filed in July of 2011. The official name of it is, "Advertisement Scheme for use with interactive content".

As for some visual cues on how the thing would work in practice:

Gameplay would slow down and a warning pops up
post #2 of 13
Since plenty of their patents end up being undeveloped in the end, it's not worth getting worked up over unless it is announced.

Still, if this found its way into a future gaming setup, it would most likely be part of a subscription service (i.e. the cloud partnership rumors) or perhaps some free-to-play offerings. "Traditional" gaming would likely be untouched.
post #3 of 13
We can only hope this is something that kicks in at the end of a demo or during a free trial. Can't see them with enough balls to interrupt your paid gaming session with an ad.

Better yet this is one of those patents that's never developed and stays in limbo.
post #4 of 13
Just another reason to go with Microsoft this next generation. The fact that Sony is basically broke is the other reason.
post #5 of 13
I'd have to imagine that something like this would apply to a free-to-play like gaming service. It's the model that seems to be becoming prominent from the mobile gaming world in which games are offered for free, with ads, or you can pay $5 or whatever to get an ad free version of the game.

I could see something like this applying to the next generation of PSN. More free game offerings but they have intermittent commercials like a tv show.
post #6 of 13
Thread Starter 
Quote:
Originally Posted by blklightning View Post

Just another reason to go with Microsoft this next generation. The fact that Sony is basically broke is the other reason.

It might be a sort of paradox, because while sales are down this quarter the PS brand is the most profitable in the company. They've actually been moving it, grouping it in other division to offset huge losses (they paired it with their division which took huge lcd losses this last year). Because it's so important, they might throw even more resources into it next gen. That could be a good thing, or bloated bad thing.

I'm just mad that this sort of intrusion is even being contemplated. Or the fact that the US Patent office has been so corrupted that this sort of filing is now pretty common.

I'm all for innovators being safe and making money off their inventions, but the idea that you can patent an amorphous "idea" is ludicrous. That this sort of thing is leaking into the videogame sphere is really, really bad news for both developers and for gamers.

We're going to soon reach the point where actions in videogames are being patented and games that do similar things are going to get dragged to court. We'll probably be there for a few years before the system is reformed, and it will hurt the industry. Use a method to fire a virtual gun to take out a virtual enemy? LAWSUIT!
post #7 of 13
There are strong rumors that Sony is getting set to announce a streaming service for games (like Gaikai or OnLive). Supporting that service through advertising makes sense.
post #8 of 13
Quote:
Originally Posted by confidenceman View Post

There are strong rumors that Sony is getting set to announce a streaming service for games (like Gaikai or OnLive). Supporting that service through advertising makes sense.

No it doesn't. When I watch Netflix or Amazon Instant I don't get ads every ten minutes.
post #9 of 13
Quote:
Originally Posted by blklightning View Post

No it doesn't. When I watch Netflix or Amazon Instant I don't get ads every ten minutes.

Where in the patent do you see "every ten minutes"?

I get three ads per 23 minute episode of naruto on hulu...I wouldn't pay to stop them from happening. They are insignificant.
post #10 of 13
Reading a companies patents is meaningless. I have many patents with my company which we do not use. It is just a form of insurance, get the idea recognized as your own so that your competitors cannot make money on it unless they wont to be sued or license it..
post #11 of 13
This is not a technical invention but a business method. Therefore it's not patentable in Europe, unlike in the US. That's not a patent office failure, but a legislator failure.

The European Patent Office examiner who did the search report on the previous Sony application that this new one is based on thought it was lacking inventive step:

http://worldwide.espacenet.com/publi...3A4&KC=A4&ND=4
post #12 of 13
Thread Starter 
Quote:
Originally Posted by Ornette View Post

This is not a technical invention but a business method. Therefore it's not patentable in Europe, unlike in the US. That's not a patent office failure, but a legislator failure.

The European Patent Office examiner who did the search report on the previous Sony application that this new one is based on thought it was lacking inventive step:

http://worldwide.espacenet.com/publi...3A4&KC=A4&ND=4

Yeah, but that's cause you're all socialists or something.





Thats how it's supposed to work. Especially in how it's supposed to be applied to Intellectual Property. Sony should be able to copywrite the specific, exact code to do something like this. But they should not be able to patent the idea behind it.

It be like someone patenting the Romance Novel. Or the sitcom format. Or the action movie.

It's really about how abusive patents in the US have got in the last 20-30 years. Judges with no idea how computer systems work, or with a hand in the MPAA/RIAA cookie jar are allowing all sorts of ridiculous stuff to pollute a system meant to foster innovation.
post #13 of 13
Thread Starter 
Quote:
Originally Posted by tgable View Post

Reading a companies patents is meaningless. I have many patents with my company which we do not use. It is just a form of insurance, get the idea recognized as your own so that your competitors cannot make money on it unless they wont to be sued or license it..

More and more it isn't. It's becoming a businesses model in of itself with patent troll companies buying them up and rightly (and wrongly) suing violators for settlements since it's cheaper to just settle.

Google just bought Motorola simply and solely for it's patent holdings. Right now it's only as a defensive move against Apple and MS, both of which were threatening google with patent infringement litigation for minor things like slide to unlock. But, how long before the idea of making it into a revenue stream (going after people infringing) itches their executives too?

The patent office needs to be reformed. It was never intended to protect power corporate interests in the first place, but to foster innovation and allow a respectable return on scientist and investors inventions. It's now hampering invention, and funneling millions (soon to be billions) out companies and businesses illegitimately.
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