I think games like Watch Dogs being shown off at e3, and other games that are hinting at Next-Gen are an example of what I'm talking about. It's just like Tiburon entertainment and Visual Concepts. Tiburon makes Madden, Visual Concepts makes NBA 2K. Both companies have been using essentially the same basic game engine for their respective games, for the last 5 or 6 years (if not longer). The arrival of new machines like Xbox Next and PS4, means that these developers have to get started on trying to make a big impact with their first Next-Gen iterations of their big games. Normally, every time there is a console switch, you pretty much have to throw everything out and start over with a clean slate. This forces developers to become much more ambitious with what they can get away with. They push the limits to see exactly what the new consoles can do. This development of course, is going to start on the PC. They are going to be making games that will really tax everything but the highest end cards. As soon as they get final kits, they will start tailoring the game to the specific console, but in the meanwhile, they should have a high-end PC version that they can also prepare. Why not get some extra sales on PC ? This will have a trickle down effect, so that even though PC gaming is second fiddle to consoles, PC gamers with tons of disposable income will be able to play games like Star Wars 1313 and Watch Dogs, at a very high level. It's going to get very interesting....