I just realized that my "free pair of panels" suggestion might be taken as a dig at Ethan. Far from it! The idea is that the customer, after buying the cable, also gets panels, and mounting those is likely to *actually* give a perceptible result. Through transference, the customer will then become a total convert to my cables, and recommend them to everyone else!
Quote the JPS site:
Aluminata reduces system limitations to zero
This is very entertaining!
Joe: If I buy some Aluminata RCA cables, and can measure a 1 milliohm resistance, doesn't that mean that your claims are actually fradulent?
Now, I don't think a frequency plot captures everything you can hear. Let's agree that subtle nuance in music can be conveyed using something like phase response(*), that may not show up on a frequency plot. I've certainly used that when using all-pass filters in a reverb design, or when I prefer an IIR EQ over a FIR based one -- lead the high frequencies in the transient for a sharper response! Thus, a freqency plot is only half the truth; the other half is the phase plot -- and really good testing equipment will let you plot both in a nice 3D surface. Such equipment is somewhat expensive and fiddly to calibrate, so sadly, the state of the industry is not (yet?) to actually use it when showing sonic performance.
Now, then -- if your high-quality cables work better than Monoprice cables, wouldn't it be fair to come out and show the measurements of the before and after? Hook up a real, 3D measurement rig, and plot both amplitude and phase response, and point out what it is that makes the cables sound better. I'm saying this in vain, because I know you won't actually, ever, do this, for the reason that it would ruin your argument and perhaps your business. Instead, you will find some tangent off of what I'm posting in this message to try to drive the conversation in another direction.
Why does granulated aluminum work better than a copper shield for shielding?
Why do you need 5 gauge wire for speakers, when you feed the amplifier mains using 10 gauge wire, and the capacitors inside the amplifier (that drive those 5 gauge wires) are hooked up with even thinner stuff?
How can an AC cable increase the resolution of my system?
Any digital audio component will respond with greater resolution
If I plug it in, will my 16 bit CD player suddenly become 17 bits?
(*) Footnote: When I went to school, conventional science still claimed that human hearing wasn't sensitive to phase. Similarly, the thought was that, because a brick wall filter can perfectly reconstruct a *static* signal through the Nyquist sampling theorem, it was believed that all sound nuance of music (a *dynamic* signal) up to Nyquist were perfectly reproduced by a digital system. I *think* that the state has actually advanced, so we can do math on how mushy we want our transients vs how close we want to get to Nyquist, and I *think* that the state of science is now that differences and/or variations in phase can be highly perceptible -- but I haven't kept up for sure. I bet there are still basic text books that talk nonsense about this subject.
So, because I can hear these differences (MP3 -- worst thing to happen to hifi in a long time!) and because I can sort-of squint and see the math of why it would be the case in a dynamic, digital, system, I'm sure some people will think I'm advocating quack science just like Joe. Far be it from that! What I advocate is readily visible in the appropriate instrumentation, and the math shows that there is a Nyquist/filter point where human hearing really won't tell the difference. I believe that a 96 kHz / 24 bit system with good filter design can be fully transparent, assuming you control all the variables. But 44/16 can't, and there exists cases where it's pretty easy to illustrate, even, assuming good speakers and rooms.
The scary thing is that most people don't understand the difference between science showing some previous belief to be limited, and expanding on it (oh, no, Newton's only accurate at low velocity! when going fast, Einstein is better!), versus science being "wrong" and thus humans somehow can perceive things that cannot be measured.
End side-note :-)