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Jacobs Media: 6% of Rock listeners have HD Radio

post #1 of 3
6/1/12 at 1:52pm
Thread Starter 
My first thought was that someone just checked "HD" because it's a cool buzzword. Then I looked at who did the survey.

http://www.fmqb.com/article.asp?id=2466966
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post #2 of 3
6/8/12 at 1:50am
Six percent? There is hope yet. Years ago, I read an article that said when ten percent of the public had adopted (a format or type of technology), it was considered to have succeeded. Blu-ray, for example, has definitely passed that level.

As more brands and models of vehicles include HD tuners, the awareness of it where it counts the most will only increase.

Thank you for posting news updates such as that one.
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post #3 of 3
6/8/12 at 2:13am
Thread Starter 
I'm sure if that were 6% of the general public, it'd be huge news. But if you accept the fact that of the 90% of Americans who own radios, only a fraction are daily users and only around 10% of those are rock radio listeners. But, hey, they're the ones who led the FM revolution. And we already have two stations playing rare tracks. One classic rare tracks and the other one regional/local artists. Those are the stations that'll get some traction. Would help if there were some promotion, but there's your chicken-and-egg argument, again.
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