The Ten Commandments was 5th best selling Blu-ray title for its release week and 18th best DVD and Blu-ray combined best seller. It also made the Blu-ray top 20 list in its second week of sales which was probably in this case around the same amount of units based on its index number compared to the leading title from that week as well..
Best guess is it sold somewhere between
32,213 and 43,848 units in its release week around Easter of last year.
It probably sold close to that its second week.
Best information I have is The-Numbers reported Ben Hur sold 31,146 units in its release week in September last year.
The other titles did not sell enough units on their release week to get tracked, but they still could have done up to 20,000 units or more and missed hitting the charts.
Also its pretty typical for most title to double their release week sales in the first 8 weeks of release and increase sales long after that.
Code:
Index BDshare The-Num DVD Units BDest#1BD*Index BDest#2DVD*(1-BD%) Title
100.00 40.78% 3,463,789 2,385,391 2,385,391 Tangled
19.83 43.23% 632,488 473,081 481,721 Black Swan
3.69 99.99% 9 88,100 *DVD est Bambi: Diamond Edition
2.81 29.73% 139,937 67,065 59,215 Mad Men: Season Four
2.61 71.75% 32,213 62,193 81,813 The Ten Commandments


Edited by Kosty - 6/17/12 at 4:58am