The-Numbers DVD and Blu-ray Sales Estimates Week Ending 06/10/12
Note: this report from TN also includes one more sales day (Sunday) than the HMM revenue estimate for the week as TN and NV data is Mon-Sun while the HMM revenue estimates is Sun-Sat and thus accounts for one less sales day of new releases.
Also as a general rule the unit sales numbers from The-Numbers are considered by many to be substantially more accurate than the revenue numbers for new releases and the cumulative numbers are more accurate than the week to week estimates. Part of that is the difficulty of estimating the sales numbers from Walmart and especially the revenues generated from that retailer in the short term. There is often a conflict on a week with high volume releases that sell a lot of units at Walmart between the Home Media Magazine revenue estimates and the The-Numbers revenue estimates for high volume weeks. The Home Media Magazine revenue estimates are considered by many including me to be more reliable.

Quote:
Blu-ray Sales: John Carter Acts Up
New releases dominated the Blu-ray sales chart just as much as it did the DVD sales chart.
Two Blu-rays, John Carter and Act of Valor topped the list. John Carter led the way in terms of units with 965,000 units / $19.30 million. Its opening week Blu-ray share was just shy of 60%. The film is still going to lose money, but its high definition run should at least cut the loses a bit.
Act of Valor was second in terms of units with 958,000 units, but first in terms of dollars with $19.83 million. Its opening week Blu-ray share was 58%, whixh is certainly worth celebrating.
Safe House was next with 798,000 units / $15.94 million for an opening week Blu-ray share of 54%. At this point, this is a good, but not great run on Blu-ray. Every action film should sell more Blu-ray than DVDs.
Journey 2 Mysterious Island didn't reach that level with 433,000 / $12.12 million for a Blu-ray share of 42%. However, to be fair, it is a family friendly film, and these tend to sell better on DVD than Blu-ray regardless of genre.
Breaking Bad: The Complete Fourth Season placed fifth during its first week of release with 115,000 units / $2.87 million. Its Blu-ray share was 32% and that's fantastic for a TV on DVD release.
There were no other new releases in the top ten, but a few more that landed lowered in the charts.
Machine Gun Preacher was the best of the rest landing in 12th place with 39,000 units / $827,000. Its opening week Blu-ray share was 40%, which is acceptable for a limited release, but not spectacular.
Falling Skies: The Complete First Season opened in 13th place with 38,000 units / $865,000 for a Blu-ray share of 42%. This is fantastic for a TV on DVD release and shows that soon Blu-ray will take over TV on DVD releases as well.
Workaholics: Seasons 1 & 2 Combo Doggy opened in 19th place with 30,000 units / $443,000.
The overall Blu-ray market was incredible this past week. In fact, it was the second best in terms of units sold (3.99 million) and third best in terms of revenue ($90.47 million).
I have to say, I wasn't expecting that. This is 199% more units sold than last week and 147% more revenue. The increases from last year are even more impressive with 218% more units sold and 255% more revenue generated.
DVD sales were also much stronger than they were last week and last year, growing by 60% to 84%, depending on the time frame and the metric. At this time of year, TV on DVD releases tend to take over as the summer shows have their premieres and the weaker winter / spring releases hit the home market, so the overall Blu-ray share tends to shrink, but that didn't happen this week.
In fact, they grew to just shy of 50% in terms of units and 55% in terms of revenue. This bodes very well for the upcoming Christmas season, assuming the global economy doesn't implode in the meantime.
Next week the Blu-ray sales should be led by Sherlock Holmes: A Game of Shadows. The film wasn't as big a hit in theaters as some were expecting, but it should sell very well on Blu-ray. It could top 1 million units during its opening week.
Last year, the best new release was Battle: Los Angeles, which only managed second place on DVD while topping the chart on Blu-ray. We should see solid growth in the year-over-year comparison.
- C.S.Strowbridge
Date posted: 2012-06-20
Movies
John Carter
Act of Valor
Safe House
Journey 2: The Mysterious Island
Machine Gun Preacher
http://www.the-numbers.com/interactive/newsStory.php?newsID=7355
Quote:
DVD Sales: New Releases Get into the Act
New releases dominated the DVD sales chart this week earning the top five spots. They also placed five more DVDs in the top twenty.
Act of Valor led the way with 703,000 units / $11.94 million, which is a surprisingly strong start.
Safe House was right behind with 674,000 units / $11.45 million. I figured this film would be the best selling DVD of the week, so finishing in second place is a little disappointing, but this is not a bad start for this time of year.
John Carter was also strong compared to the market as a whole with 649,000 units / $11.03 million, which is on par with its theatrical run.
Journey 2 Mysterious Island placed fourth with 599,000 units / $9.07 million. I was expecting more given its family friendly nature and its theatrical run, but perhaps it did better on Blu-ray.
Breaking Bad: Season Four rounded out the top five with 246,000 units / $4.91 million, which is strong for a TV on DVD release, but it wasn't the only TV on DVD release to do well.
White Collar: Season Three debuted in eighth place with 84,000 units / $1.91 million and Doc Martin: Series 5 was right behind with 80,000 units / $2.80 million. For an import TV on DVD release to do this well is particularly impressive.
Machine Gun Preacher debuted in tenth place with 59,000 units / $1.07 million, which is good for a limited release.
A pair of TV on DVD releases rounded out the new releases with Burn Notice: Season Five opened in 12th place with 56,000 units / $1.86 million.
The final new release to chart was Falling Skies: The Complete First Season, which placed 14th with 52,000 units / $1.05 million.
- C.S.Strowbridge
Date posted: 2012-06-18
Movies
Act of Valor
Safe House
John Carter
Journey 2: The Mysterious Island
Machine Gun Preacher
http://www.the-numbers.com/interactive/newsStory.php?newsID=7352Edited by Kosty - 6/20/12 at 7:41pm