Best Buy reduced the 55 by $250 on 7/22 (1299). It stayed that way for about two weeks. I haven't seen their ad recently but I would think their price would stay wherever it is at right now for awhile. Just checked and they are offering the special deal on the 50UT again which is what they did awhile ago then came the deal on the 55. You might just wait them out and see what comes up.