Their reasoning seems counter intuiative. Why would the amount of special procedures required increase as the cost also increases.
A $10 cable is ready to be used as soon as I open the packaging, but their very expensive cable requires hundreds of hours before it is ready to use.
Our cables require a total of 400 to 500 hours to completely break in. If you ordered our 2 day cable break-in service, your cables will arrive with the equivalent of 96 hours on them. If you ordered the extended 5 day breakin, the equivalent of 240 hours will be on them.
The "difficult stage" of the breakin, where the cables might be hard to listen to is between 50 to 100 hours. There can be brief periods however past this point. If you have an evening where they are hard to listen to, do not fret, this will quickly go away. All should be well the next day. When full breakin is reached, there will be no more changes with the sound.
Between 50 and 100 hours you will experience the "difficult stage" of the break-in process. The sonic potential of the cable drops to 50%. It may be difficult to listen during this time. This is when some of our customers make a pre-mature return, missing out on the full sonic glory of the product.
Our cables are ment to be hooked up and left alone. If you later move your cables, 1 to 2 days might be required for them to "settle" into their new positions. If you notice a change in the sound, all will return after the 1 to 2 days. Again, do not fret!