i say buy it, i bought a Sony xbr 5 52" from BB that was their display model about 4 1/2 years ago. i was concerned that maybe it would quit working or something because of being turned on for awhile. it has not given me any problems at all. i am currently looking for the same model(HX929), in 65" being used as a display. one things for sure when buying the set you're considering, you already know how that TV's picture/display looks and you're sure it works right. i payed twice that price for the 52", but that was awhile ago when big(ish), 120 hz. 1080 flat screens were spendy. one suggestion, talk to the manager of the store and ask them if they'll take less, or offer them a lot less for it, like $1,000, or less even. BB has a policy on their open box, discontinued models of taking a best offer type deal to move it out of their stores, maybe use a credit card, a lot of them will double the TV's warranty, i did that and got a three year warranty on my 52". i think the only downside is transporting it without a box, you can buy TV box's at U Haul i think. i HIGHLY reccomend using a box and packing materials to get it home. i'll say one thing about my sony, the pg still looks good for a five + y/o set, i just need a bigger one.