I don't find that behavior 'odd' at all for a 'normal' person. Many people when told that they can 'watch it whenever they want', use the service as they would Netflix - streaming to their TV on-demand with a set-top box. Sorry, but if I buy a 'watch it indefinitely' program - I expect to be able watch it as long as I and the service exists. I could understand pulling the 'pay-per-view' option down or pulling the ability to purchase by those who have not, but not restricting access to those who had purchased a 'watch it whenever, forever' version.
Many people dont care to have (or don't have the space for) local copies of everything they buy if they are told they can access it 'for a length of time that has no fixed or obvious end'.