Originally Posted by Jay1
. ED was at one point one of the coolest companies out there for their sheer variety and custom options.
All that custom work is what put them under. Custom subwoofers, custom Cinema speakers that took a very long time, this slowed down or stopped production of there bread and butter money makers like the basic subwoofers, A series speakers, and basic models of the cinema series. All those ran out of stock cause they couldn't make the custom stuff fast enough, which lead to less money, which leads us to today.
The successful companies like SVS, HSU, Axiom, Aperion kept focus on there core models and didn't do anything that would take focus away from what makes them money. Look at Axiom, they slowly introduced new products but only when they felt it was the right time. You don't see them throwing massive amount of options and models all at one time. SVS doesn't have 20 some subwoofer models and neither does HSU, neither has overlaping models like ED did. Look at what eD had, 3 10" models, 4-5 12" models, 2 15" models, 3 13av.2 models, 3 18" models, plus any custom job to any of them you want.