Sony Unveils the 84-inch, 4K capable XBR-84X900

Good. It would also be riduculously priced

Euro pricing is 25,000 euros (about $31,000)

Isn't the LG 4k as well? And isn't like $20,000 less expensive?

But it's a SONY....

Sony had better get up to speed on technology. 4K is nothing:

HANDS ON: Panasonic ultra-high definition 8k TVs

"With sixteen times the pixel count of a Full HD TV, the 7,860x4,320 resolution produces incredible, even spread across a mammoth 145 inches. You would need an absolutely huge room to accommodate a set of this size, as numbers alone don’t do it justice – it’s as tall as a full-grown man and wider than the average sofa."

Sony: If You Can't Be The Best, Be The First.

So, are we to assume that this is using the same panel as the 84" LG?

Actually, 1080i and 1080p look very good unconverted to 4K, but at these price tags, they will need to demo some native 4K content to even move a handful of units. Yes, I believe the panel is sourced from LG. I think it will take Sharp to eventually release "affordable" 4K sets in late 2013. If they survive that long without a capital infusion from the Japanese government or Chinese/Apple investors.

Somes are saying it will be around US$ 20K.

We'll know at CEDIA (I hope so).

Looks like a XBR8, even starts with an 8

Compared to the old one...it looks like a stork...with a WIDE head.

pfff 4K, that's so 2012.

Oh, sonystyle page says its passive 3D...guess I have my answer

Nothing wrong with passive on a 4k television.

I'm glad some 4K tv's will be rolling out, but does sony think someone is going to plop $20K+ on a TV and use the internal surround sound system?

SONY: "Working hard to make your new sh!t obsolete for half a century,."

I am pretty sure those speakers are detachable like on the 70" Qualia 006. I remember people here dropping $13K on them and think damn that is expensive, but now that looks like a bargain versus the $30K for XBR-8. Especially, when the Sony is just a re-badged LG 84"panel. The LG 84" 4K should retail for about $12-15K when it ships to the US next year.

They didn't even manage to be the first. At least a half a dozen companies are all releasing large 4K tvs.

Your right. First was LG, next was Sony and now Toshiba is showing a 84" 4K set. I am guessing they all using the panel sourced from LG. Then you have Sharp that showed their own 60" and 70" 4K demo panels at CES and TCL with their own 110" 4K LCD Professional signage display. Toshiba is using AUO 's 55" 4K panel. Chi-Me also has a 46" 4K panel for use. I think it might be time to start a 4K sub section here.

http://www.engadget.com/2012/08/30/toshiba-84-inch-4k-tv-hands-on/

Edge- Lit? Should have went with a full array backlight. How do you diffuse light evenly from the edge to the center especially in a panel that big? I am thinking uniformity issues already. Samsung tried it with the D-Series. Maybe Sony will have better luck.

The 90-inch 1080p full-array sharp is beginning to look like a bargain...

for even announcing such a ridiculous msrp, i hope they go under...way under they deserve it.

Isn't it amazing that in the midst of whining of HUGE losses and blaming it on Euro Issues and currency exchange rates that in the face of it all they all are running to get out $20K and $30K panels? It's one thing to make the Leap and innovation but WTFudge are the economics that says there's any Consumer Base on Planet Earth to buy these things in any volume?

Somebody needs to go back to Business School 101 as this logic makes no sense with the current reality of Consumer Markets Globally that Sony, LG et al are thinking there is a consumer market for these prices. It's akin to the one percenters at these companies giving the rest of us the finger and then next year they whine again about the hundreds of millions in losses!

I guess I should have posted here, I saw it today.. http://www.avsforum.com/t/1427017/i-saw-the-sony-84-inch-4k-tv-today-wow#post_22358499

At face value it does seem counter intuitive, but it really the best strategy to save the company. There is no way to compete with the Chinese if they stick to the 1080p LCD tech. You can get Chinese made 1080p LCD sets that come close to Sony's best at much cheaper. The Koreans are even starting to feel the pricing pressure and are betting on OLED to keep their edge. Sony needs a new source of revenue and 4K might just eventually provide it. They are really the only ones short of Apple with both the hardware and content to make 4K happen. Sure the panels will still be outsourced from LG or Sharp, but they will using the existing blu-ray infrastructure to make 4K content available, which means they will be collecting a lot more licensing fees. I just hope they decided to use HEVC's h.265 codec instead of locking down another proprietary codec and format, which they always love to do. We should know soon enough. I would think they should have a native 4K blu-ray player by early to mid 2013, and then sneak 4K into peoples homes with the PS4K by late November/December 2013.

The release of a 4320p48 "The Hobbit" on 4k Blu-ray would do for 4k TVs what Avatar did for 3D.

I believe Sony is banking on the 4K release of the The Amazing Spiderman to be their "halo" demo at launch. That is if they have they have a 4K blu-ray player available that soon. If not, might have to wait for Skyfall blu-ray release in Jan 2013 or Robocop in mid 2013. I think the Hobbit is made by MGM and New Line Cinema, and while it would be a great demo for 4K, I think it is going to take them a little time to get onboard the 4K train.

sony has movies out that are 4K If i remeber correctly they were the movies filmed over digitally transferered to 4K "Most of these films were not "shot" in 4K -- most were shot on film, others on "lesser" forms of digital -- but they were all mastered for DCP in 4K... that's a vow Sony made as a distributor."

hees the link but for some reason it is not working at the momment

http://api.viglink.com/api/click?format=go&key=dbb233065ab1a040519e1597cbc0fff9&loc=http%3A%2F%2Fwww.avsforum.com%2Ft%2F1410765%2Flg-84lm9600-84-4k-resolution-3d-tv%2F60&v=1&libid=1346507648327&out=http%3A%2F%2Fpro.sony.com%2Fbbsc%2Fssr%2Fmkt-digitalcinema%2Fresource.latest.bbsccms-assets-mkt-digicinema-latest-4kmoviereleaseslisting.shtml%232011&ref=http%3A%2F%2Fwww.avsforum.com%2Fforums%2Fposts%2Fby_user%2Fid%2F8128253&title=LG%2084LM9600%2084%22%204K%20resolution%203D%20TV&txt=http%3A%2F%2Fpro.sony.com%2Fbbsc%2Fssr%2Fmkt-digitalcinema%2Fresource.latest.bbsccms-assets-mkt-digicinema-latest-4kmoviereleaseslisting.sh...&jsonp=vglnk_jsonp_13465078538587

There is plenty of 4k product available. Most modern digital theaters project movies in 4k, although there are multiple standards (Digital cinema 4K @4096 × 1714 @2.39:1, Digital cinema 4K @3996 × 2160 @1.85:1, Academy 4K @3656 × 2664 @1.37:1 and Full Aperture 4K @4096 × 3112 @1.32:1).