Well said. I've only had a demo to play with for a few hrs. My unit (I hope) will arrive tomorrow. But when playing various Blu-ray movies to test the image quality, I was able to forgive "average" black level performance since the image was sooooooooooooo rich, colorful and SHARP. I've come from a couple of Epson's where sharpness isn't their strong-suit. I almost wept when seeing the image from this unit for the first time. One of the on-line reviews I read did suggest that that the black levels for this BenQ are better than my 3020 (which I returned in favor of the BenQ). And although I had a lot of issues with the optics of the projector I returned, I couldn't complain about the contrast ratio of the 3020.
With the street price of the W1070 under $900.00 in many cases, I can't see how the "buzz" about how well this unit performs - especially at its low price point can't have an effect on the competitions' sales. The advantage over the 3020 is that the pic quality is better (according to my taste - it's all subjective) than the 3020 which costs approx. 50% more than this unit . . . the BenQ is so small and convenient compared to larger more expensive entry level units - without giving up on image quality. BenQ has raised the bar on what you can get for approx. $1,000.00. If other makers follow suit, it will be interesting to see what happens next!