Apple's Phil Schiller explained Apple's reasons for removing the optical drive from their desktop computers and why Blu-ray is not a great technology.
He told Time:
What about the competition:
Could the future of Blu-ray be in jeopardy?
Of course, Schiller said that it's much better to buy movies from iTunes and have them available to watch on all of the user's Apple devices.
What do you think?
He told Time:
Quote:
"These old technologies are holding us back. They're anchors on where we want to go. "
What about the competition:
Quote:
"We find the things that have outlived their useful purpose. Our competitors are afraid to remove them. We try to find better solutions - our customers have given us a lot of trust."
"In general, it's a good idea to remove these rotating medias from our computers and other devices. They have inherent issues — they're mechanical and sometimes break, they use power and are large. We can create products that are smaller, lighter and consume less power."
"In general, it's a good idea to remove these rotating medias from our computers and other devices. They have inherent issues — they're mechanical and sometimes break, they use power and are large. We can create products that are smaller, lighter and consume less power."
Could the future of Blu-ray be in jeopardy?
Quote:
"Blu-ray has come with issues unrelated to the actual quality of the movie that make [it] a complex and not-great technology…So for a whole plethora of reasons, it makes a lot of sense to get rid of optical discs in desktops and notebooks."
Of course, Schiller said that it's much better to buy movies from iTunes and have them available to watch on all of the user's Apple devices.
What do you think?















