New data from comScore shows Hulu failed to rank in September as one of the Top 10 U.S. online video sites.
YouTube still tops the charts with more than 150 million viewers watching 13.1 billion videos.
Is Hulu failing to make the grade with you?
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Reston, Va.-based comScore found that Amazon, which includes Amazon Prime Instant Video and transactional video-on-demand, ranked 10th with more than 31 million unique viewers who watched nearly 107 million videos at 12.8 minutes per viewer.
A year ago, Hulu, which is co-owned by The Walt Disney Co., News Corp. and NBC Universal, ranked 10th with 27 million viewers watching 642 million videos, including an impressive 180 minutes per viewer — a tally bested only by Google-owned YouTube.
A year ago, Hulu, which is co-owned by The Walt Disney Co., News Corp. and NBC Universal, ranked 10th with 27 million viewers watching 642 million videos, including an impressive 180 minutes per viewer — a tally bested only by Google-owned YouTube.
YouTube still tops the charts with more than 150 million viewers watching 13.1 billion videos.
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It should be noted that comScore tracks video viewing on PCs and not portable devices, including smartphones and tablets — both increasingly the preferred means of consuming Hulu content.
Another source of possible viewer blowback: Hulu in September remained the third-highest site with video ads, including nearly 1.2 million spots totaling 456 minutes, or 51 ads per viewer. YouTube and BrightRoll, by comparison, showed 20 and 10 spots per viewer, respectively.
Hulu, during the same period last year, was No. 1 in video ads per viewer with 38.
Another source of possible viewer blowback: Hulu in September remained the third-highest site with video ads, including nearly 1.2 million spots totaling 456 minutes, or 51 ads per viewer. YouTube and BrightRoll, by comparison, showed 20 and 10 spots per viewer, respectively.
Hulu, during the same period last year, was No. 1 in video ads per viewer with 38.
Is Hulu failing to make the grade with you?












