Star Wars reminds me of Aerosmith. I remember listening to their 1st two albums with friends, when nobody else had no idea who they were,,,A great band, destined to be cult heros, as nasty as the stones but with better chops...and then they got huge. Suddenly it was all about being big stars, pandering to the public until what had been inventive became a tired formula that was barely listenable. The guy who sang "One Way Street" on American Idol, for cripes sake...
Star Wars, same thing. Trying to appeal to the largest audience by giving them what you think they want instead of just following your heart. Ending up with dreck. The most important thing about the next film is that it be good as a standalone.