Originally Posted by Tulpa
As for kids not knowing who Mickey Mouse is, considering he's been in several TV shows since 1999, with his current show, Mickey Mouse Clubhouse being on the air since 2006, I seriously doubt that. He's also had several direct-to-video features in the last decade.
With a 3 y.o. in the house, the Disney channel is the goto station when we want to be assured of kid safe programming. My son loves Mickey Mouse Clubhouse, and it's well known with all the other parents as well. I don't think we have to worry about Mickey's fate anytime soon.
As far as a feature length movie goes, while I liked MM as a child, I can't see myself going to a feature length MM movie (I might take my son if he wanted to go). It certainly wouldn't have the appeal to me that something like Transformers or Marvel's properties do.