Sharp Fears for its TV Future

Hint to Sharp: If you want people to buy your Elite you might want to, um, lower the price just a bit. $5,500 for a 60" TV isn't exactly competitive, even with an Elite badge.

Sad to see, though this ones been coming for a while and been perpetually growing. Hopefully they team up with the right partner and continue to develop some great flat panels, etc.

When the Quattron sets first came out I was selling tv's in a big box. The selling price breakdowns were something like this if I remember correctly:

46": $1200
52": $1500
60": $2000

We got a $100 spiff for selling a 46" and a 52", and a $125 spiff for a 60" direct from Sharp. The 60s sold as low as $1800 or so with extra sale prices. Hard to make up that margin.

The only comparable LED we had at the time was the Samsung C6000 series at $2200

They should merge with Panasonic and Sony. Just like the bad banks in the US merge. They'll be too big to fail and the JCB will hand them a trillion Yen.

They should merge with Sony or Toshiba.

If Sharp TV section goes under, who will honor all the TV warrantees?

http://www.guardian.co.uk/technology/2012/nov/01/sharp-forecasts-loss

Getting together with the other Japanese panel makers doesnt seem like a great idea, honestly they all are in trouble. Economies tend to take a growth curve, which always ends in outsourcing then collapse. Japan is just in the middle of that collapse. The best way to hedge your bet is to partner with one of those economies that is going to start its technological explosion IE China. Korea is coming into its prime now, could be an OK play but the Koreans already have most of the tech and IP they want, so why take a cash strapped company in. Purchasing sharp would give a Chinese company a patent bank to fight with.

Sony, probably, isn't doing much better than Sharp. They've done nothing but post massive losses these last several years.

Maybe Trump would bail them out if they showed proof of an original business license.

Jason

HAHAHAHA

Maybe cos every Sharp owner upgraded to the $899 60" 1080p LED Vizio instead?

I just wish I was Trump right now because I would shave my head for $1 million dollars

Bummer of a news story. I have 5 Sharp display devices (4 LCDs and a XV-Z20000) and love them. I've never owned a Kuro, but have always respected their quality. Seems like the race to the bottom has its victims.

SAD,the quality has ALWAYS been there I still have and use often an 80 cm CRT Monster I bought in 1982,built like a BATTLESHIP,one of the first TV's to have SVHS input magnificent stereo sound never had 1 minute of a problem (even after it got soaked when the air conditioner flooded it ,just let it dry for 6 weeks and perfection) the years of happy memories it has provided

your complaint of not be able to sell the 60" @ the $5500.00 only shows that you can be a truck slammer, and it's because of people such as your self that Margins have dwindled down to nothing.

Sad to see. Hope they can merge.

i could care less for sharp, they were always over priced, just like samsung. I hope LG gets more of the market since they're making better tv's this yr

I love my Sharp Aquos 32" that I bought for a measly $269 2 years ago!!!

Sharp reported in talks with Dell, Intel and Qualcomm

http://www.slashgear.com/sharp-240m-talks-tipped-with-dell-intel-and-qualcomm-igzo-the-prize-29258856/

All those cheap TV comes at a cost. Cutting lots of corners make your TV suck even more.

I got a new Panasonic 3D last week. Will it go out of business?

Qualcomm to invest $120 million in Japan's troubled Sharp

http://news.yahoo.com/sharp-qualcomm-co-develop-next-generation-displays-sources-003724129--finance.html