I got pretty lucky with this one. I was looking on Best Buy Mobile's site on New Year's Eve in their clearance section. They had this TV listed at $499. I figured it had to be wrong, but I went to the location they listed it at and sure enough...it was an error. The model number and description were for this one, the SKU, however, was for the same TV, non 3D version. I bargained a bit with them, was polite, and they wound up honoring the 499 price and shipping it to me for free.
Set up the TV last week and so far I LOVE it. I have it hooked up to an LG LHB336 3D Blu Ray home theater system. This was perfect because of the optical and ARC. I just used two HDMI inputs for my 3d Blu Ray player and cable box, then connected Wii and Xbox on component cables (the xbox is an older model, no HDMI for it) and used the Optical out on the TV to the Opitcal IN on the home theater and voila, sound for all devices, one setting. I set the receiver to optical and then using the simplink on the remote, it allows me to control the home theater volume instead of the tv.
I'd say the only hiccup I've had so far is with watching movies stored on a flash drive. It's not a big deal, because I can play them through the blu ray player just fine, but when I tried to play them through the TV, the sound was WAY off sync. Not sure why, or if it was an issue with the receiver (I suppose I could turn the tv speakers up and see if the issue lies there, but since it plays fine through the blu ray, and the usb port is easy to reach on the blu ray, I don't really feel the need to investigate).
So far, I haven't fiddled with any settings other than last night I realized the picture was dark, and I turned off the energy saving feature. WOW...watching in a darkened room, the auto dim had turned it almost off. I ordered the WOW disc and will be using that when it arrives. Till then, I'm having no issues, and considering I upgraded from a 8 year old DLP LED set, I'm just marveling at this television.
Love the 2D-3D conversion (fun to play with, probably not going to watch all the time...tried it with football...it has issues with the lines on the field when the camera is stationary...makes it look like they are floating...though this is kind of fun...best looking sport on the conversion so far? GOLF!).
And I have to commend LG on the home theater set up. I live in a small apartment. I like the benefits of surround, but I hate when I crank the sound up to hear voices clearly, and then the action kicks in and rattles the walls. I use the CLEARVOICE setting on the theater and it's perfect. I can turn the voices to crystal clear clarity and not worry about busting down the walls when the action kicks in. I know I know...not the purpose of a "theater"...but, all in all, I got it at a discount, and mainly for the player. The speakers and surround are just bonuses.