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Just a video that I saw linked from 43rumors.com
http://www.youtube.com/watch?v=LApO_BDRE8M

Sorry if it was posted but here it is just in case.

You can see longer versions of each part of that video on other videos on their channel.
http://www.youtube.com/user/dslrgearnoidea/videos?view=0

I think it's sort of to say bigger cameras is not always the best, it's too advanced for some people and it's also making fun of Camera geeks like us.
Still, you can see the main purpose is to advertise Sony NEX cameras. So I guess the NEX cameras are supposed to be the hero to the rescue.
Edited by Paulo Teixeira - 11/13/12 at 1:24am