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Nielsen Overnights (18-49)Fox’s ‘Following’ grows in week twoDrama up 3 percent to a 3.3 in 18-49s as Fox wins night
By Toni Fitzgerald,
Media Life Magazine - Jan. 29, 2013
“The Following” looks like it’s found one on Fox.
The show became the first new drama this season to grow in its second week as Fox posted its best Monday night of the season, and its first win.
“Following” averaged a 3.3 adults 18-49 rating, according to Nielsen overnights, up 3 percent from last week’s debut.
By comparison, this season’s other top new drama debuts, NBC’s “Revolution” and CBS’s “Elementary,” declined 17 percent and 19 percent, respectively, in their second weeks.
“Following” won its timeslot, helped by the fact that CBS’s usually highly rated comedies were in reruns. In fact, it was the No. 1 show on broadcast last night.
It also helped revive Fox on a night where it struggled last fall with the very low-rated drama “The Mob Doctor.” With the stronger lead-out at 9 p.m., veteran drama “Bones” surged to a season high at 8 p.m. with a 2.6, up 13 percent from last week.
It was one of several shows to hit season highs last night, again likely benefitting from facing CBS’s reruns. The CW’s new drama “The Carrie Diaries” grew to a series-best 1.0 in women 18-34 and 0.7 in adults 18-34.
ABC’s “The Bachelor,” airing from 8 to 10 p.m., matched its season high in 18-49s with a 2.5. It reached a season high in total viewers with 7.8 million. “Bachelor” finished ahead of NBC’s competing reality program, “The Biggest Loser,” which drew a 2.3 in the timeslot.
Fox was first for the night among 18-49s with a 2.9 average overnight rating and an 8 share. ABC was second at 2.1/6, NBC third at 1.9/5, CBS fourth at 1.7/4, Univision fifth at 1.6/4, and CW and Telemundo tied for sixth at 0.4/1.
As a reminder, all ratings are based on live-plus-same-day DVR playback, which includes shows replayed before 3 a.m. the night before. Seven-day DVR data won’t be available for several weeks. Forty-six percent of Nielsen households have DVRs.
At 8 p.m. Fox led with a 2.6 for “Bones,” followed by ABC with a 2.5 for “Bachelor.” NBC was third with a 2.2 for “Loser,” CBS fourth with a 2.0 for reruns of “How I Met Your Mother” and “The Big Bang Theory,” Univision fifth with a 1.6 for “Por Ella Soy Eva,” CW sixth with a 0.5 for “The Carries Diaries” and Telemundo seventh with a 0.4 for “Pasion Prohibida.”
Fox extended its lead at 9 p.m. with a 3.3 for “Following,” followed again by ABC with a 2.5 for more “Bachelor.” NBC was third with a 2.3 for another hour of “Loser,” CBS fourth with a 1.9 for repeats of “2 Broke Girls” and “Mike & Molly,” Univision fifth with a 1.8 for “Amores Verdaderos,” Telemundo sixth with a 0.5 for “La Patrona” and CW seventh with a 0.3 for “90210.”
ABC took the lead at 10 p.m. with a 1.4 for a repeat of “Castle,” while NBC and Univision tied for second at 1.3, NBC for “Deception” and Univision for “Amor Bravio.” CBS was fourth with a 1.2 for a repeat of “Hawaii Five-0″ and Telemundo fifth with a 0.4 for “El Rostro de la Venganza.”
Fox was also first for the night among households with a 5.8 average overnight rating and a 9 share. ABC was second at 4.8/7, CBS third at 4.4/7, NBC fourth at 3.4/5, Univision fifth at 2.0/3, CW sixth at 0.7/1 and Telemundo seventh at 0.6/1.
http://www.medialifemagazine.com/television/overnights/foxs-following-grows-in-week-two/