Originally Posted by madshi
RedRay is not only about 4K. It also supports 48fps, 12bit 4:2:2, bigger gamuts and 3D, all at the same time. Studio masters are usually not 8bit BT.709, but they have more bitdepth and a bigger gamut. So there are many benefits to RedRay, *if* content is coming for it. That's the one big question that is not answered yet. RedRay for commercial theaters might very well be a great success, but it could still fail as an end user platform. We'll have to wait and see about that.
I don't expect broadcasters to go 4K anytime soon. But that doesn't need to stop movie enthusiasts from wishing for a higher-quality source than Blu-Ray. Sure, the market may be small at first, or for a long time. But personally, I don't need RedRay to sell to the masses before I'm in. I know that living on the edge can be more expensive. Some people are willing to pay the price to get higher quality content today. I might be one of those.
Yup, if the content is there, I'd consider it even with my current 1080p projector if they're offering higher quality (outside of resolution). And if they take advantage of the technology and introduce some novel options like movies at home while they're still in the theaters (for a premium), it would be even more interesting.
Originally Posted by Toknowshita
There is no 'standard' and there's no guarantee that either will be around in several years.
We're "rapidly" getting to the point where 'standards' are irrelevant. There's no 'standard' for online VOD, Netflix, Vudu, Amazon, iTunes, Xbox, all use their own unique systems to deliver content. The days of there being "one way", a 'standard' way to get content from content producers to end users are waning. Or, the other way to look at it is, IP is
the standard now.
It's already clear that you don't need a 'standard' to deliver content to end users, you just need practical, viable technologies and content agreements.
Now that said, the real issue IMO is with "sales" and "ownership", I personally detest PPV (I really can't get past the mental block that it is actually the same thing as a physical rental). If I "buy" an electronic copy, I want to own it, and the most fundamental level of ownership I expect is that I can use that purchased copy should the seller disappear. That's my current big problem with digital "purchases"
Also those potential buyers better be aware that most of the market has even less interest in 4K than 3D. The average set size has increased to about 50-in, but I doubt a majority of consumers have the space or budget to make the jump to a 4K 100-in+ display where even then you are just on the edge of beginning to see a difference at normal distance.
4K is hype. I have no interest in a 4K server or a Redray player until it is established enough to know I am not throwing my money away. It took BD six years to get to this point and that was with a very public and nasty format war. The studios have already shown that they are leary of another physical medium and the reality of the matter is that an extreme majority of the internet connected consumer does not have a pipe big enough to stream and it would take a day or more to download a true 4K file even with heavy compression.
I'm optimistic, RED and technology in general is rapidly breaking down barriers to distribution. It used to be you had to spend billions to develop a format/standard/infrastructure to get movies from you to the customer, and that means you have to compromise to get things down to a price that the "mass market" will not think twice about paying for. So while the mass market may be happy with Blu-ray, and Blu-ray prices continue to drop, and the mass market embraces low quality streaming. The same technology advancements that allow that will also allow smaller companies (RED?) to serve the much smaller, but more demanding of quality and less concerned with cost market.