I am definitely not associated with RED in anyway whatsoever.
Originally Posted by mark haflich
Cool. It sounds like you are associated with Red.
But I know how to read and stick to facts and don't try to make up "unfulfilled promises" that are not made by RED or Odemax.
I have followed the content industry, CEM and RED for many years like most of you and learnt that they do not always operate in a linear and rational way.
If I had a dollar for each time I have shaken my head on how these industries operate, and more important how they communicate with their customers and how they promote their goods, I would have been a millionaire with a whiplash syndrome.
Understand how RED functions;
They continuously try to break the technical barriers in all they do, and are "super optimistic" about the possibilities and launch schedule.
This result in delays, either because they are not satisfied with what is achieved and development has to be repeated, or they have to scale back on their goals.
These delays result in that they at the same time think of other "new cool features" they can implement, which again cause further delays.Take the RedRay player as an example.
It was first mentioned by Red several years ago. Has been shown and changed several times.
Now it is in production. But because they suddenly have found that they want to add H.264 and 2K to the specs., they have to add/rewrite the firmware, which cause some more delays(obviously).
The player also have to have FCC(?) certification before it is sold, which might cause more delays Red can't control.
RED have had the possibility to test the player on the various 4K projectors out there, but they have not been able to test them on the new 4K/UHD TVs that are just now appearing in the shops.
Maybe they initially (in December) thought they could get them earlier, but if that didn't happen, this is also a cause for delays.
RED have now gotten their hands on the Sony, LG and Toshiba 84" UHD TVs, and confirmed that the RedRay player works flawlessly with the Sony and LG, but with some workaround for the Toshiba because of the unconventional Toshiba inputs.
The above is just to illustrate reasons for what might
cause some delays for the RedRay player, based solely on what RED themselves write on the RED Forum and nothing else, and might be totally wrong as it is pure speculations from me.As for Odemax.
They are not a RED company. The trademark is registered to an individual that is not employed by RED. It is owned by a "foreign" company which probably is a "offshore company".
Most likely that someone was working on an idea to a distribution platform, presented it to Red, and Red found it to be good and helped them out. At the same time Red ensured that the distribution model had suffient quality for the RedRay player.
ODEMAX was first registered back in 2007.
They are not delayed as far as I can find.
But they deal with the movie industry, which are never rational and frequently paranoid and always have strange requirements for when and where their content association shall be known.Important to know about the ODEMAX platform;
Odemax is not a distribution platform like Netflix, Amazon, Lovefilm or HBO. All these companies licence huge catalogues of film titles (or own them like HBO) and distributes this.
Odemax is a Technological distribution platform and will not themselves involve in acquire distribution rights to movie titles. This difference is important to understand.
Example; Even if Odemax announces that they have made a deal with a major studio, they have no control over which movie titles this studio will make available for download or how the studios channel will be promoted.
Odemax is purely a channel based distribution platform. If you own content, regardless of if you are a small independent film maker with ownership of one title or a major Hollywood studio, you can have a channel at Odemax. It is up to you how you market your content to the public so you have a revenue from your channel.
Right now we very impatient 1000ES owners are the only customers for odemax right now.
I very well understand the impatient.
Too bad the projector manufacturer Sony didn't offer a content solution a year ago to their customers. Then they would have had a tried platform to launch now when their 4K TV is in the shops, and not some vague over-hyped promises of "wonders to come".
If anybody deserves your rants, it is Sony!!
How many Blu-Ray titles did Sony (a content owner) have when Blu-Ray was launched back in 2006?
Why the hell would any studeo sign up with Odemax?
Why wouldn't they. Particularly for the HT marked, if the DRM is robust enough.
They would have full control of their own distribution without going through a third party like Netflix or Amazon. Can control in which territories their content will be available. But without needing to set up and maintain their own server and technical Internet platform. And they can do it in 4K, if they want to.
Is it possible that a big interest for using this for distribution of 2K material is the reason RED have added 2K/H.264 to the RedRay player recently?
Red does not have projectors with servers in any commercial theater. The success of the whole scheme depends on taking over a faily large in number portion of the market that is on very shakey grounds, grounds where such theater do not presently have the funds to purchase digital and believe me it when purchased used is not all that expensive. 2KDCI is quite inexpensive used and I suspect somewhere near where the commercial Red projector will come out at. Tell me differently Cool, but the speckeling issue has not been solved and Red at this point can noit procure or make laser light sources at a price point where they can take over the projector market. Maybe it will happen but not now and not tomorrow.
The RED Cinema projector with the Odemax distribution platform is not intended for competing with the "Big Boys" Hollywood distribution system.
And as Red is not launching their projector now might be the same reason Barco and Christie, which both shows Laser projectors, are not selling them yet because of technical and Laser cost issues.
So what does Red do. And the bull about beating Sony. Sony was right, it will have the first content delivery service. And it has content.
At this moment; What does Sony (a Hollywood Studio content owner) have that Red/Odemax doesn't have when it comes to 4K content distribution technical platform and server/content player??
Why doesn't Red and Odemax be forth right.
About what exactly?
The reason why the RedRay player is not in your hands? Yeah they should. At the same time they promised the player in January, it's still some days left. What did your Bomb Squad rep. say when you asked why you haven't received your player yet?
We are having problems in the following areas. and this is wehat you can expect over the next few months.Odemax should say it is not likely over the short term any major studeos will sign up because at this point we can't provide enough of a market where they could expect any significant return.
Maybe the big studios (if there is any) don't want to announce anything yet?
The original scheduled launch of Odemax content platform is in March, if the scheduled holds which it frequently doesn't when Big Hollywood is involved.
ODEMAX is launched first and foremost as a distribution platform for Independent Film Makers and Distributors, not a Hollywood studio platform.
This will change as more 4k displays come to market and their cost of acquisition lower. Red can not supply inexpensive commercial and consumer projectors right now and realisticall we are over a year off and maybe longer. There are substantial problems to be solved and we at Red are known for solving what others think is impossible. So stay tuned but don't look to red or Odemax as a near term solution.
Nobody else have what Red and Odemax have in terms of distribution platform and playback hardware.
Sony in their usual over-hyped form announced at CES "The worlds first 4K video distribution service for consumers" coming this summer totally ignoring the fact that Red/Odemax exist. If they are not going to use Playstation 4 (most likely) for that platform they have to build it first.
And where is their "licensed server" solution with 5 movies. Anybody seen it? Will it work with VW1000?
In addition they announced "Blu-Ray Superbit" which is more a illustration of a typical Hollywood idiot announcement than anything else.
What Sony is doing is trying to create the impression that they are in control. Question is; Are they? Or are they scrambling in a hurry to do something they should have done long ago?
We don't know if Sony will be the "Bully" again and try to prevent Hollywood Studios from signing up to other platforms than their own.
It might be that politics in Hollywood have shifted and Studios are relieved to have a choice of platform and don't have to be forced to operate under Sony's umbrella.
Hopefully we will find out in the next six months how the 4K content distribution will be.
Everything I have written here regarding Red and Odemax is based on my understanding of reading forum posts about these companies. Nothing else!
Originally Posted by NavySeal
The thread title on reduser used to also have Odemax in it...it was edited out a little bit back.
I don't know if anything was edited out of the Redray Commentary thread.
Here are links to the most important post by the Odemax representative;
As for the comment from Red Reps; Click on the "Red Team" button in the red division bar between posts. There is a glitch somewhere where you get back to page1, but keep scrolling before the glitch and the RedTeam comments continuous.Edited by coolscan - 1/26/13 at 8:58am