OK, once more, this time with
feeling....
In 1991, a survey conducted for the Library of Congress and the Book-of-the-Month Club asked club members what the most influential book in the respondent's life was. Rand's Atlas Shrugged was the second most popular choice, after the Bible. Rand's books continue to be widely sold and read, with
25 million copies sold as of 2007 and another 500,000 sold and 300,000 donated by the Ayn Rand Institute in 2008.
http://en.wikipedia.org/wiki/Ayn_rand#CITEREFGladstein2009
To say a movie of A.S. wouldn't have garnered the
attention of the press or public while Cloud Atlas (at 225,000 copies) would is ridiculous.
Google Search reveals 1.48 million hits for "Atlas Shrugged Movies Reviews"
My POINT is the word "Atlas" in the title of a movie was suicidal from a marketing POV.
From Rottentomatoes.com:
Atlas Shrugged Pt. 1 = 11% with 15,510 User Ratings.
Atlas Shrugged Pt. 2 = 5% with 8,297 User Ratings
Total B.O. = 8 million
The Shrugged movies were a failure, both critically and commercially (those damn numbers again!

).
For better or worse, people pay attention to carnage, which is why people stop to look at car wrecks

.
Edited by oink - 12/10/12 at 1:18pm