VApex Screen Owners - routing power cable?

Just received a 106" tensioned electric screen and I am trying to figure out how everyone else with these screens are routing/running the power cord so that it isn't visible when the screen is up? This is in a LR environment so the screen will come down in front of the TV that is mounted on the wall.

Any help/suggestions/pics will help. I cannot find any pics anywhere of how people are running their power cord.

Thanks so much!