Insignia TVs

Well unfortunately, you get what you pay for is really the best advice we can give you. Yes, the picture quality may be enough for you, however the tv will obviously be lacking in extra features and overall build quality/support. Insignia's are pretty much towards the lower end of quality sets you can get.

Funny and ironic. 1st response was exactly what you weren't looking for.

That is a decent set with a well known panel with good characteristics, and MVA panel with good native black levels. Go for it.

I also have been looking at this tv at Best Buy. My two choices to pick from are the 42" Insignia 120HZ and the Sony 42" KDL42EX440. The Sony would cost me about a $100 more than the Insignia NS-42E480A13. I would not mind paying the extra money if that meant i was a better quality set. Would appreciate any comments from members or anyone who has has experience between these two sets.

I wholeheartedly disagree. As the Best Buy store brand, Insignia has as good or better support than many "name brand" sets. For example, I had a Sony LCD that developed an issue about a year after purchase but not too far from the original warranty expiration. It took more than one try and the old "runaround" before I got them to really fix the issue and even though the first try at the same problem happened within the warranty period, they tried the old "warranty expired" tactic with me a week after I had gotten the set back from them (expired while they had it).

Conversely, I had an Insignia plasma that developed a line on the screen, which they told me to take back to Best Buy to send for repair. Within three days, they called and told me to go back to Best Buy and pick a new TV (of any brand).

Just saying, there are good and bad CS stories for every brand. At least Insignias are somewhat backed by Best Buy as that is the only place you can go to buy one.

Larrimore is right. Having a physical place of business in every city where you can go with your problem and talk to a person face to face is priceless.

Insignias are decent sets too.