The more I use redbox instant (by verizon), the more I dislike their corporate culture. They seem to have no problems delivering a worse experience in exchange for being able to promote their primary business. You may recall that I didn't appreciate redbox's junk mail for kiosk rentals after signing up specifically for a beta streaming trial. Well that has also carried over into their streaming website.
At the top of the website is a permanent promotion for their kiosk service. It constantly tells me that I have 4 rental credits this month. That is the topmost part of the page, the most valuable screen real-estate in the window and it is devoted to promoting something not requested by the customer.
Below that is the "redbox instant by verizon" button/logo. First of all, how many corporate names do they need to put on the screen? Does anyone really want to be constantly reminded of who the parent corporation is?
Clicking on the button brings up a page that isn't an "instant" homepage, but rather a page that attempts to combine instant streaming and kiosk rentals. But seriously redbox -- err, verizon -- I don't want kiosk rentals. Every time a streaming customer visits the redbox instant (by verizon) website, they have to jump through hoops to see just what they want.
Below the redbox instant by verizon logo/button is the "locations" button. It too is not something that I'm interested in but is given top billing.
Similary, the "more like this" section refuses to just honor the customer's preference. Despite clicking on the "subscription" (which means streaming) filter button, the "more like this" section shows movies that aren't available over the redbox instant (by verizon) service. It is literally impossible to use this feature without constantly getting lead astray.
Doubling checking the url... yep, it's redboxinstant.com.
There are two possibilities here. Redbox instant (by verizon) could honestly be convinced that there is always an overlap bertween kiosk customers and online customers. I find this hard to believe. Many people like either one or the other. So the second possibility seems more likely, that they value cross-promotion of their services more than customer desires.
To fully gain my respect, and possibly my patronage, redbox instant (by verizon) will need to offer customers the ability to segregate the different services. If someone wants to only use kiosks, don't constantly shove streaming in their face. And if someone wants only streaming, don't constantly shove kiosk services in their face.
(Did I sufficiently make the point about "redbox instant by verizon