I don't think that will ever happen on a cheap streaming plan either. But the streaming plan has two components, the really crappy stuff included in the $8 and the good stuff which is PPV. I was hoping the PPV prices would undercut other services at least a little considering redbox has the cheapest disc rentals already, maybe something in the $3-$4 range. I'm willing to pay a premium to save the hassle of a car trip, but not the $6 or more they're asking. If the PPV prices were lower than everyone else, that would really be a game changer. But offering a subscription to mostly crap and reaming you on PPV is nothing special. I have a hard time seeing their offerings pulling anyone away from Netflix.
It's really the content providers that are driving the PPV costs these days .. I'm positive if NF / RB / VUDU etc could offer $1.00 PPV new releases profitably, they would .. and it would also drive a big nail in the coffin of physical rentals ..