Originally Posted by Josh Z
The article doesn't say in what week of release those percentages apply.
Nor did I in the post you repled to, because I was talking about how much the movie would have to gross in order for the studio to break even. To that end, it isn't important whether the studio initially gets most of the money and that percentage eventually gets flipped for the duration of the run. What's important is the studio's overall take of the gross receipts, which is closer to half than 90%.
Theatre chains balked at Disney getting 2/3rds of the gross for Iron Man, which is understandable if they were used to Disney taking half, but doesn't make sense if Disney had previously been taking 90%. Why would they be upset with Disney lowering that to 65%.
It's asthough I was mentioning how fast a runner averaged to complete a mile and you want to point that he was running faster during the initial 30 seconds.