Any benefit the long life of the laser has is eliminated by a price increase that would let you buy 20 years of projector bulb replacements. Plus, anyone knows that 10 years is enough time to render any technology in need of an update. I have a feeling that this might appeal to someone who likes to stay up to date with the latest gadgets.
The really stupid part is making the screen only work with the Lg projector it comes with so you can't keep the screen when you upgrade. Before you start, you are already better off with a more flexible and upgradable projector screen combo. Plus, if light is your issue and you want a big tv, the 92 inch Mitsubishi is less than a third of the price and by all accounts gives a great pic.
This would have been a great idea at $2500. For $9000 there is a long list of better options. LG, a ceiling mount costs $100. The Hecto doesn't even come with a stand for the projector. Convenience is worth something, it is not $7000 though. One might even prefer a ceiling mount over having the projector on the floor. I have no sympathy for the tv companies complaining about people buying fewer Tv's. how many $9000 projection tv's do they expect to sell???
For half the money I could buy 2 ultra short throw projectors, edge blending software, a pc with gpu to run it and a 200 inch screen.i don't care what a 100 inch plasma costs, this ain't that. You can call a chicken a rolls Royce but that doesn't make it worth $100k.