Originally Posted by Skerlnik
Too bad there are no 4K masters... all 1080P at this point...
Of course there are. Many blu rays come from 4k scans (heck, I think baraka and lawrence of arabia were 8k). When the new 4k format comes out ( I presume it will be a new blu ray spec ala 3d blu ray) , there will be many movies that will be very easy to throw together for it. Whether or not they will look any better from 8 ft on a 55" 4k tv is another issue. I for one am happy to sit on the sidelines with my 65" gt50 (which looks great from my 9ft viewing distance) and wait for a 70"+ 4k oled to become somewhat affordable ($3k ish). Probably 5+ years.
What I also think is funny about the headline is this quote "the TV is capable of upconverting 1080p footage to 4K resolution, which would make the idea of owning a 4K set a little more attractive to customers, despite the dearth of 4K content" Seriously, you mean the tv is capable of doing what every other flat panel has done since their inception.... display lower rez content in the panels' native resolution? Thats what a lot of people don't get, that upscaling has to happen somewhere or the tv cannot display the content. What the quote really means is "good news, you can watch your blu rays, cable boxes and playstation3's without getting a blank screen". I just hope they have good scaling chips in them, or I fear that 1080p could look worse on a 4k set than on a nice 1080p set. I have,however, heard good things about upscaled content on these 4k tv's, but so far they are in pretty controlled enviroments. I imagine most of the demo material being played from 1080 sources are super high bitrate stuff (possibly higher bitrate than what is on blu ray now) in order to really wow you.Its when you start feeding it compressed cable content etc when it will really get interesting. It would be funny if someone took two identical 1080 sets (maybe 2 elites or vt50's for example), then played (as an example) the old blu ray of Patton on one and the new version on the other and told people the new one was a 4k set.. Everyone would look and say.. "Oh, I see what you mean, 4k really is better" lol. I think 4k is cool, but it is going to be a hard sell at anything close to these prices. I think it will have to be a very incremental cost over current sets (again, like 3d tv's and 3d blu ray) for people to really jump on. I also think the only way to market the media is (again) by making it uhdtv blu ray or 4k blu ray and not some completely new format. Basically, like they did with 3d blu ray. Someone at the store would likely buy it if it were, say $45 more for the 4k blu ray player than the regular 3d blu ray player. Anything more and its likely doa. If they did it right, it would likely add another 5 yrs or more to the lifespan of physical media, which I am good with.Edited by chadsdsmith - 1/9/13 at 2:25pm