I think both would be desirable, actually...
It's unimportant -- for now.
This rare -- perhaps unobtainable -- thing should affect the purchasing decisions of no one.
A flagship 55" TV is under $3000 whether plasma or LCD. Who in their right mind is spending $12,000 on a first-generation OLED? No one.
Oh, and in January, LG said March.
If in March they are saying July... Well...
The credibility meter is non-existent.
Incidentally, Samsung yammered at CES about first half of the year. I said, "That means June?" They said, "In 2013." I said, "you said 'first half'." They said, "Sometime this year." I just rolled my eyes and gave up.