Yes the 65" is far worse than the 70" is what I said. There was a picture from a guy that had both in his house a while back and the 65" was much much worse. But this 70" is much more reflective than my previous two TVs. I'd describe the 'semi-matte' as being for more reflective than simple 'matte'. And yes, when watching news and sports it's not an issue. But my wife wanted to watch a show yesterday afternoon that had a lot of dark scenes and I found it difficult until I finally gave in a turned off auto brightness and turned the backlight way up. My wife didn't complain but she's not as picky as I am. This time of year, most of those type of shows we are watching after sunset so it won't be that big of a deal this time of year. But once we get into the summer months, it will. Like I said, it's manageable by adjusting the backlight so this is a relatively minor complaint (pretty good TV when you consider your biggest complaint to be minor) but wish I could 'set it and forget it' with the auto brightness and so far, I don't think I'm going to be able too. Still playing with that though.
Absolutely agree with the set it and forget it. I had to change modes on my former Sony SXRD rear projector, Vivid for daytime and Custom for nighttime. I have to figure out how to program my universal remote for a one button push to accomplish that with the Vizio. I also have to figure out how to change my Denon X2000 from Dolby Digital to multi-channel stereo with a one button push. "Should" be able to figure it out. My wife is clueless, I tried to explain how to do it (not that difficult), she has a masters degree and told me I had to write it down for her, women are not very capable with HT stuff, I guess it's a Mars-Venus thing.