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They already do that with multiplatform games, but not by force. They offer the game publishers/developers trucks full of money in order to get time exclusivity or complete exclusivity - this often involves excluding the PC/Mac version as well. When it comes to larger developers and publishers like EA and Activision who make guaranteed blockbusters, Microsoft (especially) will pay them millions just to get DLC 30 days before anyone else - but Microsoft would not be in a position to force them into anything. In fact, EA was the first company to force Microsoft to give up some control of Live so that Live users could connect to EA servers (to get in on the profitable data mining action) - they accomplished this by threatening not to release that year's Madden on the first Xbox.
If that doesn't work, companies will just buy out developers to get control...













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