Netflix may have suffered withering criticism last year for their pricing shenanigans, but their TV-centric strategy appears to be working. A recent survey by NPD group indicates that 40% of connected TV owners use their network-enabled TV set to watch netflix, the largest share by percentage when compared to computers, tablets and smartphones. For viewers between 18-24, the number is over 50%. As connected sets become ubiquitous and the Netflix button shows up on more and more remote controls, the likelihood that Netflix will survive and thrive seems rather good.
Edited by imagic - 1/22/13 at 4:58pm
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An NPD Group survey found that 40 percent of connected TV owners use Netflix to stream content- a number that reaches over 50 percent for the 18-24 year-old demographic. Source
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"When you are one of the 25 million Netflix U.S. streaming subscribers you take for granted how it works. Let me walk you through a conversation I had this past weekend. It went something like this:"
Q: What channel is Netflix on TV?
A: It’s not a channel.
Q: When I call the cable company to order Netflix what do I ask for?
A: The cable company does not sell Netflix.
Q: What do you mean, who do I call?
A: You need a TV connected to the Internet. You can buy a box such as Roku.
Q: What is Roku, who installs it?
A: I’ll take care of it for you…
"In Q4 2012 we saw 40 percent of individuals with a TV connected to the Internet were watching Netflix. And, streaming video users are continuing to migrate from the computer. Twenty-one percent of connected TV owners said they migrated from using over-the-top (OTT) video services on the computer and now watch on the TV instead."
source
Q: What channel is Netflix on TV?
A: It’s not a channel.
Q: When I call the cable company to order Netflix what do I ask for?
A: The cable company does not sell Netflix.
Q: What do you mean, who do I call?
A: You need a TV connected to the Internet. You can buy a box such as Roku.
Q: What is Roku, who installs it?
A: I’ll take care of it for you…
"In Q4 2012 we saw 40 percent of individuals with a TV connected to the Internet were watching Netflix. And, streaming video users are continuing to migrate from the computer. Twenty-one percent of connected TV owners said they migrated from using over-the-top (OTT) video services on the computer and now watch on the TV instead."
source
Edited by imagic - 1/22/13 at 4:58pm
