Originally Posted by Glashub
Thanks. Curious as it also means suggested reseller price too.
That's not correct. I've been in the wholesale/reseller industry for about 3 dozen years and i've been involved in buy pricing, resale pricing, and list pricing for most of that time and the term SRP has always meant Suggested Retail Price (same as List Price). It's an abbreviation for MSRP (as if it needs to be abbreviated).
I have never seen the term SRP used to signify anything called Suggested Reseller
Price as there is really no such thing. Maybe you're getting it mixed up with RRP (Recommended Retail Price) but that is still list price the same as SRP and MSRP.
That said, VE's pre-order prices are usually at full List Price, but the uncharacteristically small spread between the 60" and 65" ZT60 prices makes me think they're not MSRP, or at least the 65 incher isn't. Either Panasonic has changed their MSRP strategy, or VE doesn't want to scare anyone away