That Anticable FAQ has a lot of gems, but I think this section is my favorite:
As an electronic engineer I struggled with this topic for quite a while because it did not fit into any of the electrical models I have learned. It simply does not make sense that an alternating music signal should favor a direction in a wire. One of the great things about the audio hobby is that we seem to be able to hear things well before we can explain them; and just because we can’t explain something, does not mean it does not exist.
While wire directionality is not fully understood, it is clear that the molecular structure of drawn metal wire is not symmetrical and it is this physical difference which is consistent with which direction the wire sounds better. When the directionality is “backwards” there is a loss of resolution, cymbals sound like a spray-can and are truncated, voices are grainy and lack presences, and bass is less defined. When the wire directionality is “correct” the music is more relaxed, pleasant and believable. Once you hear the difference, you will never want to have to listen to wire backwards ever again.
All Anti-Cable products have the correct directionality marked with an arrow."
What if I've had my speakers wired backwards all these years!