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Seems Amazon has taken the lead in cutting prices on the ES line of LED TVs.

Lowest price for an authorized dealer plus:
2% rewards back
Low price guarentee
Enhanced Delivery - similar to white glove (includes delivery, unboxing, verification that it works, removal of packaging)
Elegible for Prime shipping
free Galaxy Tab 2 7" tablet

The specific deal I'm looking at is the 60ES7100 for $1999

They also have deals on the following:

60" for $2280 - selling through PaulsTV
65" for $2890

60" for $2130

60" for $1698
65" for $2255

Also have deals on smaller versions (55" and 46") of these TVs as well. I havent been watching the prices of the smaller sets but would think the price cuts would be

Called best buy locally and they are price matching the 60ES7100 for me. YMMV