Dropped by my friends to check out his new KDL-70R550A
I was impressed. Compared to the XBR-65HX950 (full array LED) vs this edge lit, I was expecting the picture to be sub par. On cable HD channels, it is a little blurry and not as sharp as the XBR, but overall not too shabby. I expected this TV, without local dimming, to have some lighting issues, but it did not. With Motionflow of 120hz, we watched some action movies and sports. Could not tell the difference vs this one and the XBR. The exterior was nice, sleek silver stand which complements the thin black bezel. I actually prefer this to the gorilla glass, which is a magnate for fingerprints. On 3D, you can tell the difference with passive 3D vs the active 3D on the XBR. Sit too close to the TV in 3D mode and the picture is blurry. It has to be at a minimum viewing angle of about 5 feet away. The text/words, you can see the horizontal lines, but other than that, the 3D pops out just as much as the active 3D and is very bright.
My opinion, save the $2000 and go with this unit. May not have the clearest picture, but once it is on blu ray, you can't really tell the difference.
Oh yeah, the "Sony" logo does not light up. Not sure if that's an XBR feature.
Edited by jyeh74 - 4/19/13 at 11:11pm