Also, I switch between "COOL" and NEUTRAL" depending on the source material.
In addition, I sometimes have to turn up backlight to full torch if the material is kinda crappy like web downloads via the computer. I'd prefer not to because the clouding shows up then. But it's what you gotta do with really dark, poor source material.
Without a doubt BD looks the best and is easy to get a fantastic picture. Next best is my OTA antenna w/ a 1080i DVR set-up followed very closely by Netflix. Obviously I'm talking about ALL HD material here.
I don't have pay tv other than Netflix. I am able to get alot of HD material via the roof antenna. Vegas is a valley and I can get a great 25+ mile line-of-sight to the antenna mountain cross town. There's probably 15 HD channels out of the 40 we watch. And if I spoke Spanish there'd be 20 more I'd be watching. lol