I do no gaming at all, so that might put the Toshiba back in the game for me. And as to the menu system, once I get a TV set up the way I like it, I don't mess with the settings much. So, maybe I'm looking at Sony 60 or 70" R550A or Toshiba 65" L7300. The thing is, the 550A 60" costs almost as much as the 65" Toshiba L7300 Decisions...decisions.
If you're interested in 65" and don't want 3D I'd look at the Samsung 65F6300/65F6350 it just dropped to $1500 on Amazon, also since you don't game and as long as you could somewhat control your room lighting I'd whole heartedly suggest a Panasonic plasma, if you're really set on a Sony but don't really care about 3D you could go with the 60" R520A it's $1300 but I would imagine both the R550A/R520A will drop in price over the next week or so ....but get what feels right for your needs and works within your budget.
Edited by Brooks Carter - 11/24/13 at 4:21pm